Digital Marketing

In order to get more customers, every year companies spend millions of dollars in advertising campaigns. These are based in marketing strategies which at the same time are based in their business value proposition. The allocation of these budgets are quickly shifting to digital media. Research have shown a huge migration of consumption of digital media outlets. Search engines receive the highest amount of qualified customers looking for products and services to consume. Social media platforms like Facebook have become part of our lives.

Traditional media like television, radio and newspapers are suffering from the impact caused by Internet. For businesses, sometimes this represents an overwhelming challenge. The truth is you need an online presence therefore, you need to be visible for search engines like Google, Yahoo! or

Bing, be found in social media sites, advertise in specialized websites with highly qualified customers for your business and adjust to the possibilities. All to obtain the traffic required to increase your sales and convert your leads to customers.

The Service

Digital Marketing & Video Content

Our digital marketing service consist in the creation of a well crafted media plan to meet the objectives of your business. With the evolution of video and the importance it now has to showcase products/services online, companies face the challenge of producing in-house content and communication strategies. This service was created to be able to connect the final video production we offer to our clients with a way to effectively communicate it to the target they want to reach.

Our experience in traditional media agencies have thought us a great lesson to help you as our client: nothing beats Internet! For example, if you create a commercial for your product/service and you want it on television, you are going to have to spend a considerable amount of money to buy the spots you need to reach your target. Later, to measure impact, you are going to have to rely on statistics and estimations without counting other important variables like channel zapping and/or internet surfing while watching commercials. On the other hand, with the digital marketing strategy we create for you, for a fraction of the cost, you can screen the same commercial to thousands of people that want to see it and are potential customers while measuring every aspect of the campaign. Everybody wins!

If you already have your own video content and want to obtain the results described, this service will provide the help you need. The campaigns are crafted by our digital marketing account executive and activated for as long as you require. If you want to learn more and how can we can help you reach your specific goal, contact us for a free quote.

Digital Marketing & Other Online Properties

Videos by itself can promote anything. When the only focus is the promotion of a video, the approach described above is definitively the best solution. It does not matter if the property lives in third party websites like YouTube, Vimeo and/or any other. However, with assets such as business websites the approach is different. They need a constant push to be found online by customers. Our methodology principles are the same. However, we change the ingredients to obtain the results we need.

If you are a doctor and/or lawyer or a business that sells a specific product or offer a service, you are using your website as an extension of your brick and mortar counterpart. Since your customers are most likely looking for your products or services using search engines, we emphasize on SEM (Search Engine Marketing) strategies to create the plans and complement with other media to finally obtain optimal results.

On both exclusive video content and websites we follow the same procedure:

• Strategy definition
• Content selection
• Landing pages creation (If necessary)
• Media plan activation
• Monitoring
• Analysis and optimization of results

Are you ready to start?